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Canada (HQ)
2700 John Str.
Markham ON
United States
2660 Linden Str. W
Riverside CA
92507
Canada (HQ)
2700 John Str.
Markham ON
United States
2660 Linden Str. W
Riverside CA
92507
2700 John Str.
Markham ON
2660 Linden Str. W
Riverside CA
92507
2700 John Str.
Markham ON
2660 Linden Str. W
Riverside CA
92507
Let’s face it, your brand message is always in constant competition with so many things trying to capture your audience’s attention. In the cluttered retail space, lightboxes are one way to stand out. Place yourself in the shoes of a busy commuter, walker or shopper. Aren’t they more likely to notice a backlit message as opposed to one that isn’t illuminated? Having said that, maybe don’t light up every single message across the store because lighting plays a huge role in what your shopper will focus on.
Arguably, the right amount of light in a retail format can make almost anything pop. Using lightboxes to illuminate your message guarantees consistent visibility. This makes it a lot easier for customers to see and to engage with the product. That’s the reason you’d notice a lit-up movie poster on display and remember it more than the exact same poster in a newspaper or on a flyer. Ever wondered why products don’t look quite as good in real life as they do on a hoarding or advertisement? It’s all in the presentation, and a major component of that is great lighting.
Several retailers have begun to consider the light that is provided in the overall environment, and end up replacing commercial lighting fixtures with lightboxes. Oftentimes, if done accurately, lightboxes can solve two problems–highlight key brand and product messaging and increase available store lighting. At Omnify, not only do our LED lightboxes specify the total light output but we can customize the solution to fit your needs and make the light as bright or as muted as required.
Light brings feelings of happiness, brightness, and general positivity. When someone feels happier the chances are they’ll feel more open towards your product or experience. Light brings vitality and energy, something that non-backlit messages cannot offer. This energy transfers onto the customers and audience. They engage. They believe. They follow. This ability to activate emotional triggers in consumers is what your brand needs.
Canada (HQ): 2700 John Str. Markham ON L3R 2W4
United States: 1660 Linden Str. W Riverside CA Â 92507