Lightboxes Add Value to Retail Spaces

In today’s world retailers are aware that adding backlit signage lightboxes tends to add an inviting dimension to a retail store’s ambience, benefiting your overall bottom line. While there are several ways to use lighting techniques to boost retail sales, it’s important to remind ourselves of some of the reasons when and why you’d want to use LED lightboxes instead of less impactful, non-backlit signs.

Insight

A well-designed lightbox can be an eye-catching and effective way to attract attention, promote products, and create a cohesive brand identity in a retail space.

Maximum Visual Impact

Let’s face it, your brand message is always in constant competition with so many things trying to capture your audience’s attention. In the cluttered retail space, lightboxes are one way to stand out. Place yourself in the shoes of a busy commuter, walker or shopper. Aren’t they more likely to notice a backlit message as opposed to one that isn’t illuminated? Having said that, maybe don’t light up every single message across the store because lighting plays a huge role in what your shopper will focus on.

By incorporating lightboxes into retail displays, products can be given greater visual resonance, capturing the attention of shoppers.

Increased Product Resonance

Arguably, the right amount of light in a retail format can make almost anything pop. Using lightboxes to illuminate your message guarantees consistent visibility. This makes it a lot easier for customers to see and to engage with the product. That’s the reason you’d notice a lit-up movie poster on display and remember it more than the exact same poster in a newspaper or on a flyer. Ever wondered why products don’t look quite as good in real life as they do on a hoarding or advertisement? It’s all in the presentation, and a major component of that is great lighting.

Lightboxes are a versatile and engaging lighting solution that can add an extra dimension of visual appeal and help increase foot traffic.

Improved Surrounding Illumination

Several retailers have begun to consider the light that is provided in the overall environment, and end up replacing commercial lighting fixtures with lightboxes. Oftentimes, if done accurately, lightboxes can solve two problems–highlight key brand and product messaging and increase available store lighting. At Omnify, not only do our LED lightboxes specify the total light output but we can customize the solution to fit your needs and make the light as bright or as muted as required.

Lightboxes are not just a lighting solution, but a powerful tool for creating a memorable shopping experience for customers.

Deeper Customer Connection

Light brings feelings of happiness, brightness, and general positivity. When someone feels happier the chances are they’ll feel more open towards your product or experience. Light brings vitality and energy, something that non-backlit messages cannot offer. This energy transfers onto the customers and audience. They engage. They believe. They follow. This ability to activate emotional triggers in consumers is what your brand needs.

With new advancements in technology at Omnify, lightboxes no longer have to be thicker; they come with all the benefits of existing lightboxes and are more design friendly. New profiles allow for maximum light output in fabric frames as low as ⅝” thick.
Both hot and dark spots are a thing of the past when the appropriate light engine is applied. Our Panels and Curtain products can guarantee even light distribution across the whole message.

At Omnify, we offer the highest quality of fully customizable lightboxes to match your design for any retail format and would be happy to help you plan out lighting strategy for backlit signage objectives.

Canada (HQ)

United States

Canada (HQ)

United States

Lightboxes Add Value to Retail Spaces

Insight

A well-designed lightbox can be an eye-catching and effective way to attract attention, promote products, and create a cohesive brand identity in a retail space.

Maximum Visual Impact

By incorporating lightboxes into retail displays, products can be given greater visual resonance, capturing the attention of shoppers.

Increased Product Resonance

Lightboxes are a versatile and engaging lighting solution that can add an extra dimension of visual appeal and help increase foot traffic.

Improved Surrounding Illumination

Lightboxes are not just a lighting solution, but a powerful tool for creating a memorable shopping experience for customers.

Deeper Customer Connection

Canada (HQ)

United States

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